ROMANIAN LIBRARIES AND SOCIAL MEDIA: USES AND GRATIFICATIONS – CASE STUDY: LBUS LIBRARY

Abstract

Due to the continuous rising of social media and their implications in everyday life, it is difficult to ignore their role in the life of communities. New media is important for every day communication, but has also an important role in PR strategies. PR campaigns in politics and advertising have to be presented on Facebook or other social networks. Romanian libraries have registered an important growth in promoting themselves in online communities. The aim of this paper is to analyze the importance of this new method among other classical types of PR for libraries, especially for the LBUS Library.